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Neuromarketing 101 Neurocreativity is Changing How We Create Content

first_imgDid you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more than twice as likely to generate a very high ROI. Every image evokes emotion, and emotional resonance creates deeper engagement. Balancing emotional impact with effective brand messaging has long been the goal of marketers, so if you can tap into emotional response as a brand, you tap into a consumer’s perception, which is known to influence behavior.Nearly everyone is a photographer and editor in this modern, digital age. We all snap away on our smartphones and post and share our best shots, and it’s made us all much more visually sophisticated in the process. With consumers bombarded by more than 5,000 brand messages a day, how do you make your imagery truly distinctive and squeeze out that influential emotional resonance?Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more than twice as likely to generate a very high ROI. To accomplish this, you need to go beyond the traditional explicit research tools and utilize an implicit consumer neuroscience testing method that leverages the non-conscious associations of consumers to help you demonstrate the emotional potency and brand-appropriateness of your idea. Particularly, during creative production, you can discover for the first time, which visual levers to pull to optimize the execution of your campaign.At Saddington Baynes, the creative co-owners have pioneered Engagement Insights®, a neuroscience-powered service that gives clients deeper, more robust insights into the emotional impact of their marketing imagery before a campaign goes live. By studying the consumer’s non-conscious response to a series of visual assets, we measure four key elements that contribute to any successful campaign.Read More: How Can AI Boost Your Email Personalization Performance?The first is Emotional Pull. To what degree are your consumers non-consciously, emotionally attracted to your campaign imagery and distinctive assets? Next is Attribute Resonance: How much do your consumers non-consciously connect specific design assets with key brand associations? We measure Fit-to-Brand, as well, which tells us to what extent consumers non-consciously connect specific visual assets with the brand. Lastly, Visual Saliency is valuable in showing the degree to which visual assets grab a viewer’s visual attention.Designed in collaboration with neuromarketing experts Thom Noble and Darren Bridger of Neurostrata, Engagement Insights® was pioneered for creatives, by creatives. Engagement Insights® optimizes and helps to de-risk the production of creative campaign assets for any given marketing campaign by understanding the implicit triggers that inform us about brand perception, which influences consumer behaviour.We think in two very different ways. Implicit (system 1) thinking through the limbic system is non-conscious and emotional—it’s incredibly fast, effortless, and involuntary. It’s the immediate gut reaction. By contrast, explicit (system 2) thinking via the prefrontal cortex is all about conscious reasoning. It’s slow and deliberate, following the rules and thinking ahead to future plans.Think of it like a huge iceberg, where 95% of it is underwater. We can easily see and measure what is above the surface (explicit thought, via focus groups and surveys), and it’s pretty significant on its own. Most marketing models focus on what’s above the surface, that consumers are rational in their decision-making. It what’s below the surface, the massively influential unknown that implicit seeks to measure, because it governs our everyday behavior.Both types of thinking are absolutely important, and constantly following your impulsive, emotional triggers without a healthy dose of reasoning on the back end is sure to lead to trouble here and there. Even so, our brains massively favor the emotional response over the rational one, and that non-conscious reaction is critical because it can do so much to sway a decision. That first implicit impression is key, and as author and neuroscientist Clotaire Rapaille posits, if your emotional decision is then confirmed by reason, then it’s like having an intellectual alibi.How do you know whether your imagery actually resonates with your brand values? Focus on distinctive assets. Experimenting with creative processes is important, as is testing multiple versions. However, creativity no longer needs to be based on intuition alone. Brands and clients want to be assured with statistics that their campaign will achieve desired results before it launches, and that’s where neuroscience can reinforce your gut instincts with more robust, quantifiable data.Read More: How to Analyze Your Lead Generation Form Using Google Tag ManagerOne of our biggest successes to date with Engagement Insights® has been the Real View Test Drive campaign developed with Digitas LBi for Honda Motor Europe. It was HME’s largest pan-European campaign to date, and the company wanted to showcase the key features of four vehicles in a series of online films within a unique Honda space, intended for 22 markets across 17 languages.What should a uniquely Honda space look like, and how do we design for specific brand values? We built numerous virtual showrooms, each eye-catching and distinctively designed, and in some cases subtly different from others. By studying viewers’ implicit responses to the test imagery, it was clear that certain virtual architectural designs stood apart from the rest. We used that data to enhance and optimize our imagery.Ultimately, we produced almost 60 minutes of content across 20 digital films, and the results showcased the value of the testing. Visitors spent six times or 13.5 minutes longer on the Honda Motors Europe’s site than before the campaign rolled out, and were twice as likely to enter the ‘Honda Car Configurator’ and book a test drive.Creatives have had a deep-rooted aversion to traditional research methods because they see them as over-rational and restrictive. But the very things a creative is trying to evoke are the very things Implicit is measuring – so why not back up your instincts with science?By evaluating the way that consumers think and feel rather than asking them what they think, which changes how they feel, or what they want you to hear, you yield quantified, robust data that reveals cause and effect triggers and provides fresh, deeper insights that mean more optimised and relevant marketing assets.Implicit testing is a liberator—de-risk the production of your creative by going beyond opinion and guesswork to augment your instincts and avoid weeks of endless debate. Consumers are emotional, and neuromarketing via Engagement Insights® is the best way to ensure that your assets have that necessary emotional pull and brand resonance to be truly distinctive and impactful.In other words, if you want to know how your consumers feel about your brand, don’t ask them.Read More: GDPR Compliance: Decoding The Mood A Year Later Neuromarketing 101: Neurocreativity is Changing How We Create Content Chris ChristodoulouMay 30, 2019, 8:30 amMay 29, 2019 Contentcontent marketingEngagementEngagement InsightsHonda MotorsimagesNeurocreativityNeuromarketing Previous ArticleGDPR Anniversary: Where are We on Privacy a Year Later?Next ArticleAdomni Launches Largest-Ever Programmatic Billboard Campaign with Kylie Skinlast_img read more

BoothNV Reveals the 1 Trade Show Idea that Will Increase Market Exposure

first_imgMarketing Technology News: Blue Prism Collaborates with Microsoft to Deliver Free Cloud Trial on Azure Initially thought of as a trend, photo booths have quickly become a key staple in defining a successful eventBig brands are realizing the impact and popularity photo booths have at trade shows.  Photo booths are becoming an integral part of the digital marketing platform for both large and small cap businesses.The selfie craze is here to stay. It’s time for businesses to embrace and capitalize on this golden opportunity.According to BoothNV Photo Booth Rental, Las Vegas’s largest photo booth rental company, the industry is here to stay, and continues to enjoy double digit growth year after year.Las Vegas hosts over 20,000 corporate events and trade shows every year. BoothNV’s managing director, Kris Hartmann, says 17% of their current clientele are large, corporate clients, renting their photo booths for 3-5 days at a time. Businesses want to give trade show patrons something different than the generally boring pamphlet and tote bag.“Our corporate clients are beginning to discover that BoothNV’s trade show photo booths provide a great value to attendees, and help increase social media exposure.”– Kris HartmannMarketing Technology News: Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered MarketingIt’s time to stand out, and get noticed.BoothNV’s Kris Hartmann goes on to say, “Building brand awareness is one of the leading accolades for pulling off a productive and worthwhile trade show. Our client’s logos are in the limelight of every photo posted from their trade show. For every image posted to a social media account, our client’s brand exposure can increase exponentially. There are typically hundreds, if not thousands of conceivable views for each photo that gets posted to Instagram or Facebook.If just 1,000 attendees post to their social media pages, statistics tell us there will be over 100,000 pairs of eyes seeing our client’s logo.”Marketing Technology News: New TimeTrade Schedule-A-Demo Solution Helps B2B Software Companies Increase Inbound Lead-to-Meeting Conversion by 4XCustom Branding a Photo Booth with BoothNVBoothNV Photo Booth Rental in Las Vegas offers the only brandable, and entirely customizable photo booth kiosk. Modern, brandable, and powerful, BoothNV’s photo booth allows businesses to create remarkably stunning and fully customized experiences. Specializing in corporate activations, BoothNV helps their clients drive consumer engagement along with elevating brand exposure.BoothNV’s photo booths allow them to activate large, custom events that require branding touchpoints throughout the show floor. All elements of the booth can be customized, from the vinyl wrap, software interface, backdrops, props and other accessories. BoothNV Reveals the #1 Trade Show Idea that Will Increase Market Exposure by 207% MTS Staff Writer6 days agoJuly 17, 2019 center_img BoothNVdigital marketingKris HartmannMarketing Technology NewsNews Previous ArticleLeading Communications Provider Leverages Qualtrics to Power Its Global Customer Experience ProgramNext ArticleAd Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad Market a Black Eyelast_img read more

New Solar Panels Use Waste Heat to Purify Water

first_imgNew Solar Panels Use Waste Heat to Purify Water The Surprising Reason Why Brandon Routh Is Returning to Superman The Most Inappropriate Comic Book Characters Ever You Might Also LikePowered By ZergNet Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. 14 Comments Superpowers You Didn’t Know Superman Had Willow Smith’s Transformation is Turning Heads Solar panels can bring electricity to remote areas, and photovoltaic technology has improved in recent years. However, many of these regions also have limited access to clean water. A new type of solar power setup developed at King Abdullah University of Science and Technology in Saudi Arabia could address both of those issues. These panels leverage waste heat from solar panels to distill and purify water. The researchers used salt water to test the technology, but it should work equally well on fresh water that simply isn’t fit for human consumption. The solar panels sit on top of a multi-layer box where they can absorb sunlight and generate power. Below that is a three-stage distillation unit. There’s nothing particularly special about the solar panels used in the system. About 10 percent of the sunlight hitting the photovoltaic cells goes toward generating power. While much higher efficiencies have been demonstrated in the lab, most commercial cells are only a little more efficient. However, those panels aren’t also generating water. As the panels pull in solar radiation to make power, some of the energy radiates out as waste heat. The King Abdullah University of Science and Technology design directs that heat down into the first layer of water purification. It heats seawater, causing it to evaporate and re-condense as clean, fresh water. The heat generated by the first layer passes through a membrane into the second distillation layer where it purifies more water, and it’s the same for the third (bottom) layer. It’s essentially a very fancy stacked solar still — the researchers note the solar panel design purified three times as much water as a solar still, and you get electricity, too. According to the team, water passed through the device comes out safe for drinking by all measurable standards. The levels of lead, copper, sodium, calcium, and magnesium after filtration are all below the thresholds set by the World Health Organization. You might be able to deploy a more efficient solar power farm and water purification rig as separate systems, but the system developed by these researchers could be a major breakthrough because it can do both at the same time. The team sees this as an ideal solution for remote areas where people have limited power and ample access to undrinkable water. With more efficient solar panels, they say, this system could eventually generate 10 percent of the world’s fresh water.Now read:RoboFly Is the First Wireless Insectoid Robot to Take FlightMIT’s ‘Sun in a Box’ Could Solve Our Energy Storage WoesSaudi Arabia, SoftBank Plan the World’s Largest Solar Project Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeous Helen From ‘Waterworld’ Is 56 Now and Incredibly Gorgeous Little Rudy From ‘Cosby Show’ is Absolutely Gorgeous Now at 40 Jason Momoa’s Marriage Just Keeps Getting Weirder and Weirder By Ryan Whitwam on July 11, 2019 at 8:40 am Tagged In scienceengineeringsolar powerwaterwater purification Post a Comment 14 Commentslast_img read more

How Do SSDs Work

first_img Jon Favreau Has a Funny Idea for ‘Iron Man 4’ How Do SSDs Work? Natalie Portman’s Female Thor Name Revealed Here at ExtremeTech, we’ve often discussed the difference between different types of NAND structures — vertical NAND versus planar, or multi-level cell (MLC) versus triple-level cells (TLC) and quad-level cells (QLC). Now, let’s talk about the more basic relevant question: How do SSDs work in the first place, and how do they compare with newer technologies, like Intel’s non-volatile storage technology, Optane?To understand how and why SSDs are different from spinning discs, we need to talk a little bit about hard drives. A hard drive stores data on a series of spinning magnetic disks called platters. There’s an actuator arm with read/write heads attached to it. This arm positions the read-write heads over the correct area of the drive to read or write information.Because the drive heads must align over an area of the disk in order to read or write data (and the disk is constantly spinning), there’s a non-zero wait time before data can be accessed. The drive may need to read from multiple locations in order to launch a program or load a file, which means it may have to wait for the platters to spin into the proper position multiple times before it can complete the command. If a drive is asleep or in a low-power state, it can take several seconds more for the disk to spin up to full power and begin operating.From the very beginning, it was clear that hard drives couldn’t possibly match the speeds at which CPUs could operate. Latency in HDDs is measured in milliseconds, compared with nanoseconds for your typical CPU. One millisecond is 1,000,000 nanoseconds, and it typically takes a hard drive 10-15 milliseconds to find data on the drive and begin reading it. The hard drive industry introduced smaller platters, on-disk memory caches, and faster spindle speeds to counteract this trend, but there’s only so fast drives can spin. Western Digital’s 10,000 RPM VelociRaptor family is the fastest set of drives ever built for the consumer market, while some enterprise drives spun up to 15,000 RPM. The problem is, even the fastest spinning drive with the largest caches and smallest platters are still achingly slow as far as your CPU is concerned.How SSDs Are Different“If I had asked people what they wanted, they would have said faster horses.” — Henry FordSolid-state drives are called that specifically because they don’t rely on moving parts or spinning disks. Instead, data is saved to a pool of NAND flash. NAND itself is made up of what are called floating gate transistors. Unlike the transistor designs used in DRAM, which must be refreshed multiple times per second, NAND flash is designed to retain its charge state even when not powered up. This makes NAND a type of non-volatile memory.Image by Cyferz at Wikipedia, Creative Commons Attribution-Share Alike 3.0.The diagram above shows a simple flash cell design. Electrons are stored in the floating gate, which then reads as charged “0” or not-charged “1.” Yes, in NAND flash, a 0 means data is stored in a cell — it’s the opposite of how we typically think of a zero or one. NAND flash is organized in a grid. The entire grid layout is referred to as a block, while the individual rows that make up the grid are called a page. Common page sizes are 2K, 4K, 8K, or 16K, with 128 to 256 pages per block. Block size therefore typically varies between 256KB and 4MB.One advantage of this system should be immediately obvious. Because SSDs have no moving parts, they can operate at speeds far above those of a typical HDD. The following chart shows the access latency for typical storage mediums given in microseconds.Image by CodeCapsuleNAND is nowhere near as fast as main memory, but it’s multiple orders of magnitude faster than a hard drive. While write latencies are significantly slower for NAND flash than read latencies, they still outstrip traditional spinning media.There are two things to notice in the above chart. First, note how adding more bits per cell of NAND has a significant impact on the memory’s performance. It’s worse for writes as opposed to reads — typical triple-level-cell (TLC) latency is 4x worse compared with single-level cell (SLC) NAND for reads, but 6x worse for writes. Erase latencies are also significantly impacted. The impact isn’t proportional, either — TLC NAND is nearly twice as slow as MLC NAND, despite holding just 50% more data (three bits per cell, instead of two). This is also true for QLC drives, which store even more bits at varying voltage levels within the same cell.The reason TLC NAND is slower than MLC or SLC has to do with how data moves in and out of the NAND cell. With SLC NAND, the controller only needs to know if the bit is a 0 or a 1. With MLC NAND, the cell may have four values — 00, 01, 10, or 11. With TLC NAND, the cell can have eight values, and QLC has 16. Reading the proper value out of the cell requires the memory controller to use a precise voltage to ascertain whether any particular cell is charged.Reads, Writes, and ErasureOne of the functional limitations of SSDs is while they can read and write data very quickly to an empty drive, overwriting data is much slower. This is because while SSDs read data at the page level (meaning from individual rows within the NAND memory grid) and can write at the page level, assuming surrounding cells are empty, they can only erase data at the block level. This is because the act of erasing NAND flash requires a high amount of voltage. While you can theoretically erase NAND at the page level, the amount of voltage required stresses the individual cells around the cells that are being re-written. Erasing data at the block level helps mitigate this problem.The only way for an SSD to update an existing page is to copy the contents of the entire block into memory, erase the block, and then write the contents of the old block + the updated page. If the drive is full and there are no empty pages available, the SSD must first scan for blocks that are marked for deletion but that haven’t been deleted yet, erase them, and then write the data to the now-erased page. This is why SSDs can become slower as they age — a mostly-empty drive is full of blocks that can be written immediately, a mostly-full drive is more likely to be forced through the entire program/erase sequence.If you’ve used SSDs, you’ve likely heard of something called “garbage collection.” Garbage collection is a background process that allows a drive to mitigate the performance impact of the program/erase cycle by performing certain tasks in the background. The following image steps through the garbage collection process.Image courtesy of WikipediaNote in this example, the drive has taken advantage of the fact that it can write very quickly to empty pages by writing new values for the first four blocks (A’-D’). It’s also written two new blocks, E and H. Blocks A-D are now marked as stale, meaning they contain information the drive has marked as out-of-date. During an idle period, the SSD will move the fresh pages over to a new block, erase the old block, and mark it as free space. This means the next time the SSD needs to perform a write, it can write directly to the now-empty Block X, rather than performing the program/erase cycle.The next concept I want to discuss is TRIM. When you delete a file from Windows on a typical hard drive, the file isn’t deleted immediately. Instead, the operating system tells the hard drive it can overwrite the physical area of the disk where that data was stored the next time it needs to perform a write. This is why it’s possible to undelete files (and why deleting files in Windows doesn’t typically clear much physical disk space until you empty the recycling bin). With a traditional HDD, the OS doesn’t need to pay attention to where data is being written or what the relative state of the blocks or pages is. With an SSD, this matters.The TRIM command allows the operating system to tell the SSD it can skip rewriting certain data the next time it performs a block erase. This lowers the total amount of data the drive writes and increases SSD longevity. Both reads and writes damage NAND flash, but writes do far more damage than reads. Fortunately, block-level longevity has not proven to be an issue in modern NAND flash. More data on SSD longevity, courtesy of the Tech Report, can be found here.The last two concepts we want to talk about are wear leveling and write amplification. Because SSDs write data to pages but erase data in blocks, the amount of data being written to the drive is always larger than the actual update. If you make a change to a 4KB file, for example, the entire block that 4K file sits within must be updated and rewritten. Depending on the number of pages per block and the size of the pages, you might end up writing 4MB worth of data to update a 4KB file. Garbage collection reduces the impact of write amplification, as does the TRIM command. Keeping a significant chunk of the drive free and/or manufacturer over-provisioning can also reduce the impact of write amplification.Wear leveling refers to the practice of ensuring certain NAND blocks aren’t written and erased more often than others. While wear leveling increases a drive’s life expectancy and endurance by writing to the NAND equally, it can actually increase write amplification. In other to distribute writes evenly across the disk, it’s sometimes necessary to program and erase blocks even though their contents haven’t actually changed. A good wear leveling algorithm seeks to balance these impacts.The SSD ControllerIt should be obvious by now SSDs require much more sophisticated control mechanisms than hard drives do. That’s not to diss magnetic media — I actually think HDDs deserve more respect than they are given. The mechanical challenges involved in balancing multiple read-write heads nanometers above platters that spin at 5,400 to 10,000 RPM are nothing to sneeze at. The fact that HDDs perform this challenge while pioneering new methods of recording to magnetic media and eventually wind up selling drives at 3-5 cents per gigabyte is simply incredible.A typical SSD controllerSSD controllers, however, are in a class by themselves. They often have a DDR3 or DDR4 memory pool to help with managing the NAND itself. Many drives also incorporate single-level cell caches that act as buffers, increasing drive performance by dedicating fast NAND to read/write cycles. Because the NAND flash in an SSD is typically connected to the controller through a series of parallel memory channels, you can think of the drive controller as performing some of the same load-balancing work as a high-end storage array — SSDs don’t deploy RAID internally but wear leveling, garbage collection, and SLC cache management all have parallels in the big iron world.Some drives also use data compression algorithms to reduce the total number of writes and improve the drive’s lifespan. The SSD controller handles error correction, and the algorithms that control for single-bit errors have become increasingly complex as time has passed.Unfortunately, we can’t go into too much detail on SSD controllers because companies lock down their various secret sauces. Much of NAND flash’s performance is determined by the underlying controller, and companies aren’t willing to lift the lid too far on how they do what they do, lest they hand a competitor an advantage.InterfacesIn the beginning, SSDs used SATA ports, just like hard drives. In recent years, we’ve seen a shift to M.2 drives — very thin drives, several inches long, that slot directly into the motherboard (or, in a few cases, into a mounting bracket on a PCIe riser card. A Samsung 970 EVO Plus drive is shown below.NVMe drives offer higher performance than traditional SATA drivers because they support a faster interface. Conventional SSDs attached via SATA top out at ~550MB/s in terms of practical read/write speeds. M.2 drives are capable of substantially faster performance into the 3.2GB/s range.The Road AheadNAND flash offers an enormous improvement over hard drives, but it isn’t without its own drawbacks and challenges. Drive capacities and price-per-gigabyte are expected to continue to rise and fall respectively, but there’s little chance SSDs will catch hard drives in price-per-gigabyte. Shrinking process nodes are a significant challenge for NAND flash — while most hardware improves as the node shrinks, NAND becomes more fragile. Data retention times and write performance are intrinsically lower for 20nm NAND than 40nm NAND, even if data density and total capacity are vastly improved. Thus far, we’ve seen drives with up to 96 layers in-market, and 128 layers seems plausible at this point. Overall, the shift to 3D NAND has helped improve density without shrinking process nodes or relying on planar scaling.Thus far, SSD manufacturers have delivered better performance by offering faster data standards, more bandwidth, and more channels per controller — plus the use of SLC caches we mentioned earlier. Nonetheless, in the long run, it’s assumed NAND will be replaced by something else.What that something else will look like is still open for debate. Both magnetic RAM and phase change memory have presented themselves as candidates, though both technologies are still in early stages and must overcome significant challenges to actually compete as a replacement to NAND. Whether consumers would notice the difference is an open question. If you’ve upgraded from NAND to an SSD and then upgraded to a faster SSD, you’re likely aware the gap between HDDs and SSDs is much larger than the SSD-to-SSD gap, even when upgrading from a relatively modest drive. Improving access times from milliseconds to microseconds matters a great deal, but improving them from microseconds to nanoseconds might fall below what humans can really perceive in most cases.Intel’s 3D XPoint (marketed as Intel Optane) has emerged as one potential challenger to NAND flash, and the only current alternative technology in mainstream production. Optane SSDs don’t use NAND — they’re built using non-volatile memory believed to be implemented similarly to phase-change RAM — but they offer similar sequential performance to current NAND flash drives, but with vastly better performance at low drive queues. Drive latency is also roughly half of NAND flash (10 microseconds, versus 20) and vastly higher endurance (30 full drive-writes per day, compared with 10 full drive writes per day for a high-end Intel SSD).Intel Optane performance targetsThe first Optane SSDs have debuted as excellent add-ons for Kaby Lake and Coffee Lake. Optane is also available in standalone drives, and in a variety of server roles for enterprise computing. At the moment, Optane is still too expensive to match NAND flash, which benefits from substantial economies of scale, but this could change in the future. NAND will stay king of the hill for at least the next 3-4 years. But past that point, we could see Optane starting to replace it in volume, depending on how Intel and Micron scale the technology and how well 3D NAND flash continues to expand its cell layers (96-layer NAND is shipping from multiple players), with roadmaps for 128 layers on the horizon.Check out our ExtremeTech Explains series for more in-depth coverage of today’s hottest tech topics.Now read:The Worst CPUs Ever BuiltHappy 40th Anniversary to the Original Intel 8086The Myths of Moore’s Law<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> You Might Also LikePowered By ZergNet Tagged In storageextremetech explainsSSDNANDSSDshard drivesNAND flashsolid state storage Post a Comment 0 Comments Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. We Now Understand Why Sean Connery Has Disappeared Movies You Should Watch By Yourself Cartoon Episodes So Controversial They Were Banned An Honest ‘Once Upon a Time In…Hollywood’ Review The Most Inappropriate Comic Book Characters Ever 0 Comments By Joel Hruska on July 18, 2019 at 8:29 am Winnie From ‘Wonder Years’ Is 44 Now and Unrecognizably Gorgeouslast_img read more

Everything You Want to Know About Microsoft Advertising

first_imgEverything You Want to Know About Microsoft Advertising Sudipto GhoshMay 8, 2019, 5:30 pmMay 8, 2019 Expanded Connectivity and Reach with Microsoft Search NetworkMicrosoft Advertising is making search user-friendly. Microsoft Search Network is an important part in making this happen. MSN is basically rebranded with customer-centric technology for powering the devices, apps and sites that are frequently used by the customers.The Greatest Choice You Can Give ConsumersOnline and Mobile app searchers can find the Microsoft Search Network on Bing and partner sites, through Windows 10, Cortana and Office. In addition to these, there are third-party platforms and partnerships that makes search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites.Welcome Microsoft Shopping CampaignsMicrosoft Shopping Campaigns allow users you to organize, manage, bid and report on Product Ads. Product Ads are created from the content of your Merchant Center catalogs, and include custom images, promotional text, pricing, and seller details.You can use the following Microsoft Shopping Campaigns attributes from your catalog feed to choose the specific products you want to include in any particular product group.Category (up to five for each offer)BrandConditionItem ID (also known as Merchant Product Identifier)Product typeCustom label (up to five for each offer)You can use multiple Microsoft Shopping Campaigns attributes to narrow your group even further.Microsoft Sponsored ProductsCurrently in Beta in the US only, Microsoft Sponsored Products allow two partners to share the cost of advertising as they work to drive product sales through certain channels. In simple terms, the two partners could be manufacturers and retailers, or ad agencies and their clients. All they need to have is a merchandising agreement with one another.Microsoft Shopping Campaigns provides the impressions, clicks, spend, average cost-per-click, and average conversions for each product group.Leveraging AI in Advertising, including LinkedInMicrosoft Audience Network is capitalizing on its AI expertise to analyze audience behavior based on Intent data and app interactions. Helping advertisers to provide a brand-safe environment, AI-driven technology comes with a string of new product enhancements for viewable impressions, image upload and management tool updates to make managing images even easier. It features a powerful data visualization tool – Microsoft Graph. Microsoft Graph consists of robust data sets for search and web activities, and LinkedIn data.Currently available in beta version in the US only, the company has expressed its intention to launch Microsoft Audience Network in the UK and Canada very soon in 2019.We will keep an eye on how Microsoft Advertising cope with Google Advertising and Facebook Advertising.To participate in our editorial programs, drop us a line at news@martechseries.com AIBing AdsGoogle AdWordsLinkedInMicrosoft AdvertisingMicrosoft Advertising Partner ProgramMicrosoft Search NetworkNewsSearch Previous ArticleProtecting Your Brand with Trademark RegistrationNext ArticleArtificial Solutions and Rücker Lypsa Team-up to Deliver Conversational AI to the Automotive Industrycenter_img Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising platform, signaling a strategic move to expand their portfolio of services in Marketing, CX, Search and AI. Clearly, AdTech customers can finally think of leveraging something that is not just Google anymore for their advertising campaigns.To help you understand how Microsoft Advertising can generate great results for your business, read this article.What is Microsoft Advertising?Microsoft Advertising, earlier called Bing Ads, is a powerful combination of Big Data, Automation, and AI at your fingertips. Though rebranded as a mere name change, the evolution spells an important chapter in the history of Advertising Technology and the role of Microsoft in making every ad more personalized and connected to customer’s choice.Here are the 7 important things you should know about Microsoft Advertising in its current version.New IdentitiesBingAds.com is now MicrosoftAdvertising.comBing Ads Partner Program is now the Microsoft Advertising Partner ProgramGoogle AdWords versus Microsoft AdvertisingGoogle Search accounts for 3.5 billion searches per day. Compared to this mammoth number, Microsoft Ads are hugely underutilized. Since Google promises advertisers of high-quality ad traffic, engagement and conversions, most users believe Google AdWords is the only one who can deliver on their ad budgets. However, Microsoft Ads still rakes in 4 billion searches per month; capturing 24% of the US search market. Which means, if you are only focused on Google and its related platforms, you are missing out on a huge chunk of your search engagements for advertisements.That’s why you now have Microsoft Shopping campaigns and Microsoft’s Universal Events Tracking (UTM) system as a cheaper (preferable for most) option to Google’s advertising offerings.What is Big Data for CMOs — and why is it critical to modern marketing?Growing the Bing Audience Network The Bing Network forms 34.7% of the US Desktop search and 21% of the UK desktop search markets.Businesses of any size can leverage The Bing Network Audience to make intelligent connections with the right audiences. All you need to do is leverage Microsoft Advertising to check for Audience Size, Market Share and Monthly Desktop Search in each geographical region.Universal Events Tracking (UTM) systemWhen you create an online advertising campaign in Microsoft Advertising, you can see numerous business-specific metrics. Some of these metrics are related to brand awareness, lead generation, newsletter subscriptions from ads, app downloads, sales and engagements, and maintaining loyalty.Would you like all people inside the account to see your ads or just the stakeholders?Universal Event Tracking (UET) is a mechanism for advertisers to report user activity on their websites to Microsoft Ads. This is achieved by installing one site-wide tag. This tag records what customers do on your website then Microsoft Ads starts collecting that data allowing you to track conversions (like purchases or leads) or target audiences using re-marketing lists.last_img read more

PAN Communications Partners with Heinz Marketing for the Agencys 6th Annual Content

first_img Content Fitness Reportcontent marketingHeinz Marketingintegrated marketingMarketing Technology NewsNewsPAN Communications Previous ArticleUJET Unveils Enhancements to Customer Support Platform that Expand Fit and Flexibility within the Contact Center EcosystemNext ArticleNew 2019 Cloud Security Research Reveals Key Challenges for Security Professionals Findings Show Nearly 70 Percent of Marketers Lack Confidence in Content MeasurementPAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its sixth annual Content Fitness Report. Each year, PAN surveys 100+ marketers on their content marketing challenges and pain points to evaluate specific trends and uncover actionable insights for the year ahead. The report continues to serve as a strategic guide for the agency’s customers and as a model for B2B marketers seeking advice and direction throughout their content marketing journeys.“The Content Fitness Report contains insights that have the potential to influence decision-making and strategy for marketers across the industry”This year, the agency partnered with Heinz Marketing to amplify the reach of the survey, enabling the Content Fitness Test to hit an expanded network of marketers for data collection.A few of the key insights include:– 61% of respondents want thought leadership and executive programs to become a content priority. Brand awareness and thought leadership are the top goals for marketers’ content programs.– 62.5% of marketers define their strategy as fully integrated, a 9% increase from the previous year.– Customer experience is the No. 1 priority for marketers in terms of brand advocacy and trust, but only 30% of marketers have implemented a ‘Voice of the Customer’ program.– 69% of respondents are not confident in their content measurement strategy and delivering ROI.Marketing Technology News: Leading Associations Turn to ON24 for Member Engagement and Revenue Growth“The Content Fitness Report contains insights that have the potential to influence decision-making and strategy for marketers across the industry,” said Matt Heinz, president of Heinz Marketing. “This year’s survey touched on topics like content integration and executive thought leadership – areas that have continued to influence customers and prospects for both of our agencies. I’m excited I was able to collaborate with PAN as they celebrate six years of delivering consistent, impactful content marketing insights.”This year’s data aligns with what brand marketers are seeing across their content marketing programs. Over the past six years, PAN has seen an uptick in the amount of premium content being produced, as well as a wider variety of content styles such as video, eBooks, white papers and surveys that are designed to better target specific audiences. The demand for executive thought leadership content has also risen, a trend the agency attributes to the rapidly evolving tech industry. Technology’s ever-changing dynamic has sparked the need for proactive commentary and unique points of view to help differentiate a brand’s personality.Marketing Technology News: Adaptive Ad Systems Completes Installation of New Ad-Insertion Equipment on National Cable TV Systems Adds 40,000 Additional SubscribersThe consistency of an annual report allows PAN to be a strategic resource for customers and peers returning yearly for guidance. PAN looks forward to continuing to share industry best practices and valuable insights to assist marketers throughout their content marketing journeys.Marketing Technology News: Insite Software Announces Major New Enhancements for InsiteCommerce PAN Communications Partners with Heinz Marketing for the Agency’s 6th Annual Content Fitness Report Business WireJune 25, 2019, 6:32 pmJune 25, 2019 last_img read more

Why Quizzes Reign Supreme in ECommerces Battle for Eyeballs

first_imgYour instincts are right: attention spans are getting shorter and e-commerce competition is getting fiercer. This makes getting and keeping customer attention in this industry all the more important – and all the more elusive. There is simply so much information out there vying for customer attention that creative, entertaining and ultimately engaging mediums are the only way to ensure customers come back for more.This is the role that online quizzes play for the UK consumer choice body Which?, who leverage them to deliver the holy grail of online content: information which holds the user’s attention to deliver usable leads for future campaigns. In this age of multimedia and multi-million dollar content, sometimes it is the most interesting yet basic concept which piques customer attention. For Which?, quizzes successfully turned relatively dry and impenetrable topics into lead generation creators. Furthermore, they helped the organization to increase its shares, likes, and engagement. Let’s discuss the why and how of quizzes in the modern age.A saturated marketAds, ads everywhere. There are so many mediums and so many platforms that it is near impossible to avoid Marketing today. In fact, some estimates put daily advert exposure for the average modern person at 5,000 per day. That’s right, 5,000 adverts – each competing for space in the brains of consumers.It should be no wonder that information overload is creating consumers who have less attention to give on any one topic. Perhaps one might have thought there are only anecdotal findings for shrinking attention spans, but now there is actual evidence to support this theory thanks to the Technical University of Denmark. Their 2019 study suggests the collective global attention span is narrowing due to the amount of information that is presented to the public.So, consumers are constantly bombarded yet less susceptible to messaging – and this issue for the Marketing industry is only exacerbated by tools that remove adverts entirely. Internet adblockers are only on the rise, with studies suggesting that advertisers lose $40 billion in revenue every year thanks to the browser add-ons.Meanwhile, e-commerce finds itself in an ever-increasing and ever-competitive market. More vendors mean fewer points of difference, resulting in “price wars” to attract eventual purchases. This can be a dangerous game for the industry as companies lower prices in a race to the bottom.To gain sustainable traction, e-commerce and digital businesses must generate usable and organic leads for their campaigns- a major problem in today’s loud, crowded online marketplace.Getting the leadsThese market conditions translate into leads which are more expensive and difficult to generate than ever before. This was the challenge facing UK consumer choice body Which?, who turned to online quizzes to increase shares and lead generation for their campaigns and consumer rights content.This may sound like a curious decision, but online quizzes actually achieve simultaneous outcomes for the user and creator. Quizzes make learning fun by offering entertaining yet informative questionnaires. Meanwhile, marketers can capture all these quiz data points which funnel back into better-targeted campaigns.For example, the email opt-in rate, or the percentage of people who give their email through a specific campaign, is critical in Digital Marketing. Quizzes often receive a 40 percent email opt-in rate – a massive number considering that the average opt-in rate for all other campaigns is less than two percent.So why are quizzes popular, anyway? Sherry Turkle, MIT Psychologist and Cultural Analyst, explains that it’s not so much taking the quiz that people enjoy – it’s sharing the results. This is another benefit for quiz tools as the results then spread to social media to extend coverage. For example, BuzzSumo found that 82% of users will take part in a quiz if they see it on their social newsfeed.By partnering with online quiz maker Riddle, Which? chose to create and experiment with a number of options to ultimately increase on-page time and shareability of previously static content.Quizzes, far and wideThere is no escaping that quizzes – while fun for the consumer – deliver valuable information for the creator in the form of shares, leads, and engagements. Quizzes provide quality information; from the name and email to the quiz responses from each lead. This data-rich stream is then funneled to the creator’s Marketing database for further segmentation and personalized follow-up Marketing messaging.Which? turned to online quizzes to get the job done – and the results speak for themselves. The success of their interactive content led to a fundamental reconsideration of how the organization structures its pages, how they provoke engagement and interaction with what they say, and how they create longer journeys through content.The power of the humble quiz is in its simplicity. People like to take them, share the results and engage with the content until the end. Data backs up the fact that interactive content is far more powerful than a regular, written guide. According to a CMI survey, 81 percent of respondents agreed that interactive content grabs attention more effectively than static content.That means an estimated three of every four people are hooked to a quiz, and many of these people stay with the content until the very end. Remember, the underlying goal is for people to be able to share their results with family and friends on social media, so completion is key. And with quiz completion comes the additional user information that is Marketing gold to any company.Getting and keeping readers is no mean feat in today’s crowded online marketplace. Quizzes are proven to do this well – it is no wonder that their success in e-commerce’s battle for eyeballs has prompted wider adoption by savvy marketers worldwide.Read more: Way B2B E-Commerce Marketing is Winning over B2C Why Quizzes Reign Supreme in E-Commerce’s Battle for Eyeballs Boris Pfeiffer22 hours agoJuly 22, 2019 AdblockersadsB2B e-commerceCustomer Attentiondigital marketinge-commerceMarketingQuizzes Previous ArticleMono Solutions Joins Bauer Media Group to Strengthen SME Marketing Services Across the GlobeNext ArticleThe Ultimate Brand Consistency Checklist for Local Marketinglast_img read more

Swiss Court Rules in Favour of User Privacy Company to Pay Fines

first_img chat messages tappedEmployee Firedswiss courtswiss court ruling First Published: July 2, 2019, 9:23 PM IST | Edited by: — A Swiss company must pay a worker it fired over WhatsApp messages in which she criticised her boss, a Swiss court has ruled, saying the firm violated her right to privacy by illegally inspecting the chats.The Zurich Upper Court upheld a lower labour court ruling in deciding the company, whose name was not made public, inappropriately opened the chats and made copies of them during a routine check of employees’ business mobile phones for defects and unauthorised software. The company must pay the fired worker more than 25,000 Swiss francs ($25,345), court documents showed, including her costs for fighting an appeal brought by the firm that objected to the original decision handed down last August. “Specific chats were opened and searched, without there being any suspicion or getting consent,” the court wrote in its 29-page decision released this week. “It should be noted that a WhatsApp chat between two people, as opposed to Facebook entries, is missing elements that lend it the character of public communication.” While the court did not give specifics about the messages sent via WhatsApp, a unit of Facebook, the company accused the administrative assistant of sending a colleague messages about her boss — with whom she shared an office — that amounted to sexual harassment.The company, which court documents said provides personnel services in the health care sector, took screenshots of the WhatsApp messages to underpin its decision to sack the employee. The court wrote it would have been more reasonable to simply delete WhatsApp, if the firm determined the social media app violated its rules against personal use of a company-provided device during work hours.The employee, who worked at the firm from 2012 until her firing in June 2017, was also accused of feigning illness to skip work, betraying business secrets and bullying another worker. The court, however, decided the company crossed the line and encroached on her privacy, which took priority or at least carried equal weight balanced against others’ interests in the case.The court decided there was “no legal basis in the employment regulations which justified such a search of the mobile phone,” while adding the company can still appeal to the Swiss Federal Tribunal. last_img read more

Samsung Guidance Shows Weak Profits Despite Apple Deal Huawei Ban

first_imgSamsung Electronics Co Ltd forecast a steep plunge in its second-quarter operating profit as the U.S.-China trade war wreaks havoc in global chip and smartphone markets, although one-off gains helped it beat analyst expectations. The South Korean tech giant is on track to post year-on-year profit declines for a third consecutive quarter as chip prices fell due to a supply glut and U.S. sanctions on Chinese telecom equipment maker Huawei Technologies, a key Samsung client.Memory chipmakers like Samsung and South Korea’s SK Hynix are hurting as rising tariffs hit global demand for electronics. Seoul cut its annual economic growth target on Wednesday to a seven-year low as exports slump. South Korea’s tech majors are also bearing the brunt of Japanese curbs on exports to South Korea of materials used in memory chips and smartphones, the latest flashpoint in a quarrel over Japan’s use of forced wartime labour. “There’s not enough to say positive earnings momentum has come. Intensified U.S.-China war, and Japanese export curbs and signs of trade conflicts widening globally are likely to delay recovery,” Lee Kyoung-min, analyst at Daishin Securities said. April-June operating profit likely fell 56% to 6.5 trillion won ($5.6 billion), Samsung in a regulatory filing ahead of the release of its detailed earnings figures in late July. Revenue likely fell 4.2% from a year earlier to 56 trillion won.The forecast profit is better than the 6 trillion won indicated by Refinitiv SmartEstimate that gives a greater weighting to top-rated analysts, according to Refinitiv data. One-off gains in the display division, which supplies display panels to Apple Inc, were reflected in the operating profit, the company said without elaborating. Samsung received reimbursement worth about 800 billion won for display panels sold to Apple as the U.S. smartphone maker missed a sales target the parties had agreed on, analysts said.Shares in Samsung Elec were down about 1% versus the nearly flat wider market’s as of 0615 GMT. In a further sign of the difficulties faced by South Korean smartphone makers, LG Electronics Inc said its second-quarter operating profit likely fell 15.4% percent from the same period a year earlier. LG estimated profit of 652.2 billion won for the April-June period. apple pays samsungSamsungsamsung apple oled dealSamsung Display First Published: July 5, 2019, 8:05 PM IST | Edited by: —last_img read more

India Can Be Povertyfree If It Turns Congressmukt Rajnath Singh

first_imgBhubaneswar: Union Home Minister Rajnath Singh Thursday termed Congress president Rahul Gandhi’s claim of ending poverty as “misleading” for votes and said India can easily eradicate poverty if it becomes “Congress-Mukt”.Singh reminded of grand old party’s call for “garibi hatao” which merely remained a slogan as Congress governments during five decades of its rule after Independence did not take any concrete step to eradicate poverty. He claimed the BJP-led NDA government has been able to take 7.5 crore people above the poverty line and the status of the remaining five crore people will also be elevated in the coming five years.The senior BJP leader was addressing a series of election meetings in Odisha’s Jajpur, Bhadrak and Jagatsinghpur Lok Sabha constituencies where polling is scheduled to be held along with state assembly elections in the fourth phase on April 29.”Congress has ruled the country for five decades, but India still fights poverty. The ‘garibi hatao’ call only remained a slogan as Congress governments failed to take any concrete step to eradicate poverty,” the Home Minister said.Hitting out at Gandhi for promising to make India poverty free, Singh said his tall claims are aimed at “misleading” people for votes. “The fact is… the country can actually overcome poverty if it becomes ‘Congress-Mukt’,” the BJP stalwart said.Gandhi has announced NYAY scheme under which 20 per cent families in the poorest of the poor category will be given Rs 6000 per month which will total to Rs 72,000 annually as a minimum income.The Congress chief has claimed that five crore families and 25 crore people will directly benefit from the scheme which he termed as a final assault to eradicate poverty in the country.The Union Minister also came down heavily on Naveen Patnaik-led BJD government in Odisha accusing it of failing to develop the state during its 19 years of rule.Singh alleged that the basic requirements of the people have not been fulfilled as the BJD government has no intention to develop the state.”The BJD government denied justice to the people of Odisha by not implementing the Ayushman Bharat and several other welfare schemes of the central government,” he said.Stating that Ayushman Bharat Yojana has been implemented in other states, Singh said poor people of Odisha are being deprived of the benefits of the National Health Protection Mission because of BJD government’s apathy.At the same time, the BJP leader appealed to the people to give five years to BJP for speedy and balanced development of Odisha which, he said will be transformed into the number one state in the country.Singh also drew the attention of the people to the importance of national security by mentioning about the air strike carried out by India inside Pakistan after Pulwama terror attack that killed 42 CRPF jawans.”The Modi government has given fitting reply to Pakistan and terrorists. The country is secure under Modi’s leadership,” the Union Home Minister said.He also highlighted the BJP’s manifesto and said all the people in the country will have pucca houses, cooking gas connection and electricity by 2022.While ensuring safety and security of the country, the Modi government has also elevated India’s status across the globe by making development in the economic front.”Within just four years, India’s economy has grown and the country moved from 9th to 6th place in top order. By 2030-32, India will be among the top three countries in the world,” he said. bjdBJPcongressLok Sabha elections 2019 First Published: April 25, 2019, 9:40 PM ISTlast_img read more

Naidu Reiterates 50 VVPAT Slip Counting Demand for Accurate Poll Result

first_imgAmaravati: Andhra Pradesh Chief Minister and Telugu Desam Party (TDP) president Nara Chandrababu Naidu on Friday raised his oft-repeated objection against counting voter verifiable paper audit trail (VVPAT) slips from only five polling booths. The token counting was of no use, Naidu said during a press conference at his Undavalli residence. “We demand counting of at least 50% VVPATs. We have already moved the Supreme Court over this along with 23 other parties. Counting of paper trail from a mere five booths is useless. We will come to know of the accurate result only if all VVPAT slips are considered,” the TDP leader said, adding that conducting impartial election was the poll body’s responsibility. Naidu also launched an attack on Prime Minister Narendra Modi and the BJP national president Amit Shah and said they were killing the country’s democracy. “These two men are now deciding the terms of the election. At a time when the election process in underway, the PM conducts review meetings over several issues, talks about soldiers and religions, but as a chief minister, I am not allowed to do so. Why is the discrimination?” Naidu said.He said he would hold a cabinet meeting next week over the Election Commission’s alleged interference in Andhra’s day-to-day affairs. The state Chief Election Officer, Gopala Krishna Dwivedi, had earlier raised concerns over the CM’s review meetings on the Polavaram project and Andhra Pradesh Capital Region Development Authority.Meanwhile, the chief minister lauded the efforts of his government’s Real Time Governance Society (RTGS) team for providing updated information on cyclone Fani and help prevent human fatalities. He said the team’s work was appreciated by the railways department and Odisha government.He said over 700 villages were affected by the cyclone crops and properties worth Rs 10 crore were damage. The chief minister said alerts were sent to more than 14 lakh people in the state. He also appealed to TDP cadres to actively involve themselves in post-cyclone restoration work in affected villages of Srikakulam district. andhra pradesh assembly election 2019andhra-pradesh-lok-sabha-elections-2019Chandrababu NaiduCyclone Fani First Published: May 3, 2019, 11:02 PM ISTlast_img read more

AAP Candidate Balbir Singh Jakhar Paid Arvind Kejriwal Rs 6 Crore for

first_imgNew Delhi: A day before the Lok Sabha elections in Delhi on May 12, the Aam Aadmi Party (AAP) was dealt a fresh controversy when the son of Balbir Singh Jakhar, the party’s candidate from West Delhi, accused his father of paying Rs 6 crore for a ticket.In a press conference, Uday Jakhar alleged that his father paid AAP national convener Arvind Kejriwal and political affairs committee member Gopal Rai Rs 6 crore for a Lok Sabha ticket. “He (Balbir Singh Jakhar) joined politics three months ago in January. He talked to me and said he was receiving a ticket from AAP worth Rs 6 crore that he would give Kejriwal and Rai. This money was directly given to Kejriwal, for which he (Balbir Singh Jakhar) got a ticket to contest from West Delhi in the Lok Sabha elections,” Uday Jakhar said.Balbir Singh Jakhar was the final candidate announced by the party for the seven Lok Sabha seats in Delhi. Before him, the party had already announced names of the other six candidates on March 2. Rai had announced Balbir Singh Jakhar’s candidature on March 17.Uday Jakhar claimed his father had no prior association with AAP or the Anna Hazare movement and challenged the party to produce credible evidence of the same. “He was never associated with any part of AAP, he never joined the Anna Hazare movement, there’s no credible evidence of that, photographic or based on any interviews,” he said.Uday Jakhar claimed he had “credible evidence” to support his allegations and that he had chosen to come out with the information because of his “conscience”. “An amateur politician getting a ticket was surprising at first, I brought it upon my conscience to question this. When I asked my father for assistance to pay for my education, he was unable to do so. He resisted and said he was going to use the money for his own political benefit,” he claimed.Uday Jakhar also claimed that his father was willing to use the money to pay the bail amounts of Yashpal Singh and Congress leader Sajjan Kumar, both convicts in cases related to the anti-Sikh riots of 1984. Singh was handed capital punishment while Kumar was sentenced to life imprisonment for their roles in the anti-Sikh pogroms in the aftermath of former Prime Minister India Gandhi’s assassination. “He was willing to bail them out, he was ready to fight for them and he personally told me all this,” Uday Jakhar said.He also accused his father, an advocate by profession, of using money to win the Delhi High Court elections and of employing “all possible methods” to win.Uday Jakhar said he did not know if he would be accepted back in his home after making such a disclosure, but said it was his “duty” to inform the people of Delhi of the “irresponsible act” committed by the leaders of AAP and Kejriwal. “Kejriwal came with a clean image, but he maligned himself by aligning with my father,” he added.While the party is yet to respond, Balbir Singh Jakhar denied all allegations. “I have never discussed anything about my candidature with my son. I speak to him very rarely,” news agency ANI quoted the candidate as saying.Balbir Singh Jakhar said he had divorced his wife in 2009 after staying with her for only six to seven months. “He (Uday Jakhar) stays at his maternal parents’ home from the time of his birth. His custody was granted to my wife after the divorce,” he said. 2019 lok sabha electionsaam aadmi partyAAP West Delhi Candidatearvind kejriwal First Published: May 11, 2019, 4:34 PM ISTlast_img read more

Ekta Kapoors Balaji Telefims Apologises to Journalists Kabir Singh Makes New Box

first_imgEkta Kapoor’s production house Balaji Telefims on Wednesday issued an apology after receiving widespread flak by the media fraternity over actress Kangana Ranaut’s ugly spat with a journalist at a recent promotional press event here for the film JudgeMentall Hai Kya, which is produced by the banner.Read: India Vs New Zealand: Bollywood Memes Take Over Twitter After India’s Defeat In another news, Kabir Singh continues to shatter box office records. After becoming the biggest opener in Shahid Kapoor’s career when it released on June 21, the film has been crossing one milestone after another in its box office run. The latest feat it has achieved is that of surpassing Uri: The Surgical Strike to become the 10th highest grossing Hindi film.Read: John Abraham on Batla House Clash with Akshay Kumar’s Mission Mangal: Make Some Noise for the Desi BoysAlso read: Naagin 3’s Surbhi Jyoti, Anita Hassanandani & Karishma Tanna Party Together at Pearl V Puri’s BirthdayAlso, Punjab Women Commission Chairperson Manisha Gulati on Wednesday alleged that she has been receiving threat calls and abusive messages on social media after lodging a complaint against rapper Honey Singh for using lewd lyrics in his song Makhna.Read: Telangana HC Directs Police Not to Take Coercive Steps Against Hrithik Roshan in Fitness Chain CaseAlso read: Actress Pallavi Joshi Loses Rs 12,000 as Her Credit Card Details Get StolenScroll down for more news from the world of entertainment and lifestyle.Condemning Kangana Ranaut’s behaviour, members of the Entertainment Journalists’ Guild of India (EJGI) on Tuesday collectively decided to boycott the actress and demanded a public apology from her and her upcoming film’s producer Ekta Kapoor. Ekta’s production house Balaji Telefims on Wednesday issued an apology in the matter.Read: Ekta Kapoor Apologises Over Kangana Ranaut’s Spat With Journalist During JudgeMentall Hai Kya Event Also read: Shah Rukh Khan to Present Rima Das’ Bulbul Can Sing at Indian Film Festival of MelbourneAlso read: Here’s How Indian Space Research Organisation Responded to Akshay Kumar’s Mission Mangal TeaserAlso read: Soni Razdan Was Pregnant with Alia Bhatt and Didn’t Know it While Shooting for 1993 Film GumrahAlso read: Kalki Koechlin Steals the Show in Nerkonda Paarvai Song KaalamDespite opening to mostly negative reviews and sparking a huge debate with its portrayal of a violent and abusive protagonist, nothing seems to have affected the box office run of Kabir Singh. Trade analyst Taran Adarsh did an assessment of where Kabir Singh stands among the top grossing films in Hindi.Read: Shahid Kapoor’s Kabir Singh Surpasses Uri to Become 10th Highest Grossing Hindi FilmAlso read: Shahid Kapoor to Hike Fee to Rs 35 Crore After Kabir Singh’s Massive Success?Also read: Anil Kapoor, Anurag Kashyap, Taapsee Pannu Praise Dutee Chand for Winning Gold at World UniversiadeAlso read: Stranger Things Stars Natalia Dyer, Charlie Heaton Confirm Relationship RumoursPunjab Police have booked rapper Yo Yo Honey Singh and producer Bhushan Kumar over lewd lyrics in the singer’s new song Makhna. Punjab Women Commission Chairperson Manisha Gulati on Wednesday alleged that she has been receiving threat calls and abusive messages on social media after lodging a complaint against the rapper.Read: Honey Singh Supporters Threatening Me, Says Punjab Women Commission ChairpersonAlso read: Akshay Kumar Playing Chess with Daughter Nitara is the Cutest Thing EverAlso read: Hrithik Roshan, Deepika Padukone to Pair Up For Farah Khan’s Satte Pe Satta Remake: ReportAlso read: Milind Soman and Ankita Konwar’s Bali Holiday Will Give You Major Vacation Goals, See PicsA day after sharing Ranveer Singh’s colourful rainbow birthday cake, Deepika Padukone posted an adorable picture with her husband. Sharing a perfect holding hands picture, Deepika wrote, “There’s something so real about holding hands, some kind of complex simplicity, saying so much by doing so little…”Read: Deepika Padukone Can’t Stop Gushing About Ranveer Singh, Posts Another Loving TributeAlso read: Beyhadh 2 is Finally Happening with Jennifer Winget, Reveals ProducerAlso read: Hrithik Roshan Poses In Front of Super 30 Poster, Calls it ‘Anand Hi Anand’Also read: Salman Khan Takes Dancing Lessons from Pradhudeva, Dabangg 3 Team Joins in the FunActress Munmun Dutta, who plays Babita Iyer on Taarak Mehta Ka Ooltah Chasma, had to cut short her Mt Kilimanjaro climb due to claustrophobia.Read: Taarak Mehta Actress Munmun Dutta Rescued From Mt Kilimanjaro Trek After Suffering Panic AttackAlso read: Duffer Brothers Tease What’s in Store For Stranger Things Fans in Season 4Also read: Anil and Sanjay Kapoor Strike a Pose With Kapil Dev at India vs New Zealand Semi-final MatchAlso read: Confirmed! Game of Thrones Prequel Will Have Starks, 100 Westeros Kingdoms and MoreAlso read: This Game of Thrones Clip Sums Up Fans’ Feeling About Dhoni’s Dismissal in World Cup SemifinalCheck back tomorrow for more news from the world of films and fashion. Follow @News18Movies for more Aditya DharBabita IyerbollywoodBollywood films First Published: July 10, 2019, 7:31 PM ISTlast_img read more

Everything You Need to Know About Taylor Swifts New Movie Cats

first_img It is the movie adaptation of Andrew Lloyd Webber’s hit stage musical Cats, which was originally based on Old Possum’s Book of Practical Cats by TS Eliot. The musical opened in 1981 and since then has become one of the longest-running shows on both Broadway and in London.Who is starring in it?Along with Taylor Swift, the film will feature Jennifer Hudson, James Corden, Rebel Wilson, Idris Elba, Jason Derulo, Judi Dench and Ian McKellen. Taylor Swift will be seen playing the role of Bombalurina, a confident female feline. Meanwhile, Hudson will be seen as Grizabella, a cat who wants to seek acceptance from society.When is it releasing?Cats is scheduled to hit theatres on December 20. Follow @News18Movies for more. What is it based on? After releasing the teaser earlier this week, the makers of the upcoming film Cats took to social media on Friday to share the film’s trailer.In the 2.23-minute video, actors are seen in “digital fur technology” to convincingly play felines. It also features a terrific Jennifer Hudson singing the memorable song Memory. With the trailer sending social media into a tizzy, here’s everything you need to know about the Tom Hooper directorial.  What is it about?The movie revolves around a tribe of cats called the Jellicles. Ever year, they have to go to a Jellicle Ball, where they have to choose one cat who will get to ascend to the cat version of heaven and be reborn into a new life.center_img catscats movieCats movie trailerCats trailer First Published: July 19, 2019, 3:19 PM ISTlast_img read more

Senior IPS Officer Distributes Free Books to Students from Remote Areas in

first_img Anantnagbasant rathjammu and kashmirJEE First Published: July 16, 2019, 1:29 PM IST Srinagar: A senior IPS officer has started distributing free books to students, hailing from remote areas of Jammu and Kashmir, in order to help them crack competitive examinations.Basant Rath, an IGP rank officer, uses social media to reach out to aspirants who want to crack competitive examinations like NEET and JEE. “Anyone needs a book on UGC NET Commerce? DM (direct message) me your complete address and mobile number,” he tweeted.Friends, see you tomorrow. Time – Between 1 to 3 PM.Place – Hut Number 224, Chashmashahi.I won’t take phone calls and won’t reply to messages. pic.twitter.com/s3aF4j3vxA— Basant بسنت (@KangriCarrier) July 13, 2019 Friends, if you are from Kupwara, Kulgam, Anantnag, Pulwama or Shopian and if you want this book, please come over to my place on Sunday between 1 PM to 3 PM.No questions asked. No answers given. Address Hut Number 224, Chashmashahi. pic.twitter.com/qRsu2gCH2q— Basant بسنت (@KangriCarrier) July 11, 2019 The police officer from Odisha feels that people from remote parts of the state are as talented as those in the cities and towns but lack of resources often become a major obstacle in their progress.”Right now the focus is to reach out to those who do not have access to good resource material for appearing in the examinations the far flung areas of the state,” Rath told PTI.Rath shot to fame last year with his unorthodox but highly effective ways of addressing the unruly traffic scene in the state, especially in Srinagar and Jammu cities. He has not given up his unorthodox ways yet.The officer is a frequent visitor to Srinagar’s flea market every Sunday where he sets up his own stall and puts hundreds of books on display. Anyone can take one book without any question being asked.The officer is keen on working out a mechanism through which the students do not have to reach out to him as it would entail travelling to Srinagar. He is looking for a reliable courier service that can deliver the books the same day.”I need a Srinagar-based courier service that’ll do same day delivery in the valley. For bulk orders. Can anyone help?” he tweeted on Monday.Rath has so far distributed several thousand books. Asked about who funds the initiative, the officer said he has to respect the privacy of those contributing to the cause.”There are some people who are providing the books but want to remain anonymous. So we have to respect their wishes,” he said.Some people have criticised Rath for being too ‘pro-Kashmir’ while ignoring Jammu region in his social work but he chooses not to respond to these allegations.”I would rather spend my energies on positive efforts that respond to negativity,” he said.A local youth, who helps the officer sometimes at his book stall at Sunday market, came to his defence saying there are already people associated with Rath who are doing the same thing in the Jammu region.Asked about his future plans, Rath said he will definitely start providing books that will help students in cracking GATE and UPSC examinations in near future. last_img read more

Leaker obtains alleged concept image of rumored Nintendo Switch mini console

first_img Editors’ Recommendations Source: WinFutureNintendo’s Switch is a hybrid console that splits the gaming experience down the middle with a device that can be docked for home gaming and also taken on the go for mobile play. Nintendo continues to deny the existence of a Switch mini or any other new model but a notable leaker may have revealed what one of the rumored refreshes of the Switch looks like.BGR reports via WinFuture that leaker Roland Quandt received images of what the Nintendo Switch Mini will look like, along with images of an accessory for the new device. The accessory image is the most notable because it sports retail packaging that matches the leaked image of the mini.There are murmurs that Nintendo will be releasing at least two new models of the Nintendo Switch. One will be focused on hardcore users while the other will focus on handheld play. The hardcore version is said to have “enhanced features targeted at avid video gamers,” but there’s no telling what those enhancements will be. The second and arguably most interesting of the rumored new models is one that is being positioned as a lower-priced successor to the 3DS. There are major caveats attached to both of these images. Regarding the image of the console, just about anyone can work up a concept based on the rumored specifications of this new Nintendo Switch. The idea is that Nintendo is working on a device that is handheld only and an artist could have gotten to work on some mock concept art depicting such a device and sent it off to the leaker. Quandt, however, vets his sources well and this image could have come through trusted, official avenues.The second caveat is that the accessory is a third-party product. If it were a leaked Nintendo product, that’d all but confirm what the Switch Mini looks like. This is a product that has been manufactured and packaged, though, so one could assume the company wouldn’t go through with it without having something official to work with. Beyond these leaks, the word is Nintendo is already manufacturing these new Nintendo Switches and should release them in the near future. If so, official news should be coming soon. Where to download free stock photos and public domain images Google Pixel 4 and Pixel 4 XL: Everything we know MIT and IBM’s new A.I. image-editing tool lets you paint with neurons The best A.I.-based photo apps for iOS and Android AMD has an answer to Nvidia’s DLSS, but not ray tracinglast_img read more